It’s night time on a clear summer evening, and you are standing on a hill overlooking a causeway that spans a shallow river. You see a car come driving across the causeway and for a reason that is unknown to you the car suddenly swerves and drives through the barrier and into the river.
You have the usual resources on you that you normally would (including a cell phone with service).
What do you do?
If you are like many, the first thing you would do in this situation is call 911. Fortunately for everyone, the first responders arrive on the scene within 5 minutes. Once present, the first thing they do is rescue the driver. Our driver was alone in the car, and after first responders manage to break the window and get him out of the car and onto the shore he is okay. Wet, in shock, but stable.
Next, a recovery crew shows up to attempt to retrieve the car from the river. It’s a shallow river, after all; and currently it has a car sticking out of it. The recovery manages to get the (totaled) car our of the river and tows it away to a junk yard.
The driver is safe. The car is recovered. But there’s still a gap in the bridge.
City planners and construction professionals meet to discuss building back the barrier and how to prevent accidents like this from occurring in the future. Talking to the driver uncovers that the reason he swerved off the road is because he was swerving to avoid a deep puddle left behind by a recent rainstorm and couldn’t see the barrier clearly enough to avoid it. Plans are drawn up to more clearly mark the guiderail and to even out and re-pave the causeway to make it less prone to flooding.
You may be asking yourself; I thought this was a business process blog. What does this story have to with business process?
Crisis management is something that comes to us intuitively as leaders. We rely on our wisdom, knowledge, and experience to carry us through tough situations. However not every person in our organization may have the experiences we have; they may not know how to function in a crisis, or what the first step may be to put out a departmental fire. We know that if they freeze in their indecision the situation can only get worse; but it is difficult to give our people confidence unless we give them direction.
So what can we learn from this parable?
The first thing the first responders did when they arrived on the scene was to Rescue the driver. They took action to maintain the critical parts of the situation back to stasis before they worried about anything else. They “stopped the bleeding”. This is often the first step needed to solve any crisis; if the damage is ongoing, find a way to stop it. If there is a data leak and your bank information is compromised, for instance, you freeze the accounts.
After the situation is returned to stasis the recovery begins. This step is all about evaluation – what can be salvaged? What is “spilled milk”? The point is not to get caught up in trying to salvage everything you can, but evaluating what is worth attempting to salvage and what needs to be let go. In the case of the information breach, it isn’t wise to attempt to salvage the frozen bank account since the information has been compromised; the account must remain frozen until a new bank account can be created.
Once the rescue and the evaluation steps are done, then the root cause analysis begins and the question is asked, “how do we make sure this doesn’t happen again?” If the data was compromised due to a lackluster cybersecurity system, an investigation should be done to find a stronger one. Unlike during the rescue, we have the luxury of time in this stage – we want to do our research so that we are truly building back better.
Not every crisis will fit into this action plan, but for people newer to the workforce or to leadership that lack the knowledge and the confidence to take action, an action plan like this can make the difference between a small fire and a large one. Because in a crisis it isn’t about perfection, it’s about minimizing the damage. And if we can get everyone in our organizations on the same page about that, we have the opportunity to make the fallout from those fires a lot less devastating.
ProcessWorks™